Career Beginnings and Rise in the Fragrance Industry Starting as a salesperson in the UAE in 1985, Alwyn entered the fragrance industry in 1988, joining Ghadeer Trading (Al Tayer Group) in 1989. Within a year, he became Brand Manager, working with elite brands like Guerlain, Oscar De La Renta, Bob Mackie, and Bijan. By 1996, as General Manager at Rivoli Group, he oversaw the distribution of luxury brands such as Hermès and La Prairie. Founding Gulf Beauty International and Market Expansion In 1999, Alwyn founded Gulf Beauty International, the distribution arm of Paris Gallery Group (Al Fahim), shaping it into a key luxury sector player across the GCC. By 2002, he expanded to representing top-tier beauty brands across 22 countries, securing distribution rights for global names such as Pupa Makeup, Paris Hilton, Guess, Swiss Army, Kim Kardashian, and One Direction. In 2019, he launched Les Saisons Parfum, later adapting to the pandemic with Alto A3 Parfum. His brands debut at premier trade fairs like TFWA, Beauty world Middle East, and Cosmoprof. By 2016, he shifted to independent branding with Pierre Precieuse Perfume (France), eliminating license fees to focus on global marketing. Diversification & Business Growth 2002, Alwyn founded Beauty Contact, a consultancy firm optimizing brand distribution and business performance. Expanding into licensing in 2005, he secured global fragrance rights, including CADILLAC (General Motors), Madonna, M.S. Dhoni, and WIT Fragrances. Fragrance Innovations & Global Expansion Alwyn continues expanding his global footprint, currently spearheading the growth of BUNS N ROSES, with plans to establish 100 restaurant locations in the EU market. ALWYN STEPHENS Dubai The company was set up for the purpose of bringing luxury goods to the region and registering global licenses. In the year 2005 Mr. Stephen decided to go into licensing and the first license signed by Beauty Contact was CADILLAC FRAGRANCES , under license by General Motors – to design, develop, produce and distribute fragrances worldwide under the name of CADILLAC. Following that new global licenses were signed such as – Madonna Fragrances, M S Dhoni Fragrances, WIT Fragrances and many more. From a humble dwelling in Dubai UAE Mr. Stephen has come a long way and has managed to appoint distributors in over 40 countries globally and all this has been achieved solely by Mr. Stephen. Having established great contacts worldwide with suppliers, manufacturers, distributors and retailers Mr. Stephen decided to create his own brand and during the last quarter of 2016 he started working on his new NICHE perfume project Pierre Precieuse Perfume which is made in France. Instead of paying license fees and royalties he decided to invest in marketing and building his own brand which had been established globally. In addition to the Global success Alwyn is actively supporting the expansion of BUNS N ROSES with concentrated effort to expand into the UE market. Presently presenting an expansion of 100 restaurant locations, BUNS N ROSES will take a place within and along side a major food chain. HUMBLE ACHIEVEMENTS Global Licenses 2006 - Cadillac Perfumes under license with General Motors USA 2008 - Madonna Perfumes (MN79) under license by Martin Schreiber 2012 - Whatever it Takes Perfumes under license by 21st Century Leaders 2012 - M. S Dhoni Perfumes under license by Rhiti Sports 2015 – ICC World Cup Perfume under license by ICC Master Distribution for MENA & Indian Subcontinent 2003 - Jivago Perfumes, Vasanti Cosmetics, Inuovi Cosmetics, Jessica Nails 2003 – Hummer, Alfred Sung, Bob Mackie, Lulu Guinness Perfumes, Kinetics Nails 2005 – Perry Ellis, Jessican Simpson, Paris Hilton perfumes, bags and watches, Ed Hardy 2014 - Kim Kardashian, One Direction Perfumes, Harajuku Lovers Perfumes Own Brands – Designed, Manufactured, Marketed and Sold by Alwyn 2017 - Pierre Precieuse Parfum - Niche Perfumes – Launched in 14 countries in 2019 2019 – Les Saison Parfum – Designed and developed products - To be launched. 2020 – Alto A3 Parfum – A Post Covid Perfume launch - To be launched

Andrew Bales is a visionary real estate developer, serial entrepreneur, and investment strategist with a track record of launching and managing successful ventures across multiple industries and global markets. With over 30 years of experience, Bales has played a pivotal role in shaping transformative projects in real estate, hospitality, and technology. As the visionary and lead developer of Marina Island, a groundbreaking New Urbanist community, Bales spearheaded the master planning and execution of a transformative waterfront mixed-use development featuring over 5 million square feet of vertical construction, 2,600 residences, 400 hotel rooms, a 1,000-slip marina, and 500,000 square feet of destination retail. His leadership was instrumental in bringing world-renowned urban planners DPZ to the project, ensuring a sustainable and community-focused design. In Vietnam, Bales was a founding partner of Red Square Capital, a boutique real estate hedge fund based in Saigon. His expertise in high-growth markets led to the development and repositioning of landmark properties, enhancing Vietnam’s rapidly expanding investment landscape. Additionally, he founded The Sushi Bar, a premier 25,000-square-foot dining establishment in Saigon that served over 500,000 customers annually and generated over $5 million in annual sales. He also launched The Bottom Line, a franchise sports bar that became one of the largest and most successful sports bars in Southeast Asia, as well as Rojo, a South American churrascaria-style restaurant in Bangkok, Thailand. Bales’ entrepreneurial impact extends to the technology sector. In 1993, he founded AXYZ Automation, a motion control and robotics firm with operations in the Toronto, Silicon Valley Area, Hong Kong, Thailand, Vietnam, the UK, and France. Under his leadership, AXYZ Automation developed cutting-edge technologies, positioning itself as a leader in automation before its sale in 2005. Currently, Bales is a key partner in Spring Rock Capital, a U.S.-based real estate hedge fund, leveraging his extensive experience in global real estate investment strategies to drive value and returns for investors. With a keen ability to identify and capitalize on emerging opportunities, Andrew Bales continues to be a driving force in innovative real estate development, investment, and business expansion across international markets.

Billie Mitchell is a prominent Event Producer, Publicist, and entrepreneur, currently serving as CEO of multiple brands. She began her career at 24 as the owner of a coffee bar in NYC and later founded Supernova Models and Billie Mitchell Public Relations & Events, gaining recognition in fashion, entertainment, and high-profile events. Since 2009, she has been involved in celebrity wrangling, talent management, and casting, coaching models for New York Fashion Week, music videos, and major productions. In 2012, she launched Billie Mitchell PR & Events, producing after-parties for the Grammys, Oscars, and notable charity events. Her entrepreneurial ventures include serving as CEO of Classic New York Beer and The 1 Wine Company, co-founding World Summit LLC to organize charitable events with A-list talent, and expanding into biotech marketing and cryptocurrency. In 2022, she became Project Manager for Wasa Water, overseeing a high-tech water bottling facility. Billie is currently producing a film on Gary Kong’s life and securing funding for A-list movie projects. She is also writing a script, The Unbreakable Bond, inspired by her late mother. Additionally, she is a certified life coach and motivational speaker, having founded "My Life Matters Too", a foundation focused on empowerment. She has collaborated with Chef Adriano for over a decade on large-scale events.

Carlos Benitez, Art dealer / collector / inventor and entrepreneur. Carlos Benitez founded ACCA in 2012 bringing his knowledge to the art world at large, representing works from Jean-Michel Basquiat to The World’s most Valuable Chess Set by Colin Burn. He developed a reputation for staging and developing onsite, off-site and online quality exhibitions of contemporary art from Los Angeles to Miami and China. He is in based in the central region of Beverly Hills, and is known around the world as one of the best renowned and prestigious auction houses comparable to Christie’s, Sotheby’s and landmarks like Gagosian and Rodeo Drive. Carlos company is celebrated for being the premier showcase for art, ACCA has consistently curated high-quality art exhibitions and receptions from Los Angeles to Miami and China. His primary art roster includes artists in major museums, as well as award-winning actors, directors, and professionals in specific fields. Additionally, ACCA sells secondary artworks from artists with established records in the world's top auction houses. With over 50 exhibitions of contemporary art, consecutive art fair appearances, and a commitment to documenting the extraordinary artworks and exhibitions it hosts, ACCA has published over 450 catalogues, immortalizing the creativity and ingenuity of the artists and curators involved. ACCA provides a targeted audience of serious customers, ensuring that artworks are original and seen by the right people at the right time. Carlos is bringing National awareness to Chef Adriano's fine dining experiences and the new BUNS N ROSES LA brand by presenting the Chefs unique Burgers to multiple clients and Hollywood events. His inclusion on the Buns n Roses Panel is based on his believe the Chef and his menus are recognizable art that can be a national brand. Carlos hosts regular events with Chef Adriano. This includes parties in Beverly Hills for the ACCA Journal.

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James Dickersons journey from adversity to empowerment has shaped his life's mission: to help others unlock their potential and achieve extraordinary results. His expertise spans ministry, grassroots organizing, and business development, with a unique ability to blend universal principles, mindset mastery, and strategic business practices. As the founder and principal of High Pursuit, James has redefined success for countless individuals and organizations. His consultancy offers a suite of transformative services, including sales training, business coaching, and the innovative Sales and Marketing Laundromat workshop. Through programs like the 2025 Prosperity Launch pad and Paid 2 Be You, James equips leaders to achieve sustainable growth and purpose-driven success. Born and raised in St. Louis, Missouri, James A. Dickerson's story is one of resilience, transformation, and purpose. Life challenged James early; after losing his father at the age of 16, he left high school and found himself drawn into the street life of North St. Louis. As a young man navigating a dangerous path, he endured a life-altering moment when he was shot multiple times during a drug deal. This harrowing experience marked the beginning of his transformation. A spark ignited as James watched a PBS broadcast featuring Les Brown, a motivational speaker whose words planted the seed of possibility within him. Around the same time, his uncle—a pastor and family mentor—offered guidance that changed his trajectory forever. Within a year, James delivered his first sermon at his family church and a motivational speech at his former junior high school. That moment, in April 1993, marked the start of a career spanning over three decades, during which James has inspired millions. With over 5,000 speeches and sermons under his belt, he has become a renowned speaker, community leader, and business developer, delivering transformational messages to audiences across the United States. James sees the present and future for Chef Adriano and the Buns n Roses brand. “ In my opinion, this can be an international hot spot. We are looking for the right investment and celebrity to come on board”. James is included with the BUNS N ROSES LA panel to work on developing the brand nation wide.

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Our goal is to revolutionize upscale casual dining by blending great food, unique alcoholic drinks, and the exciting atmosphere of Rock N Roll. We aim to provide memorable dining and social experiences that attract loyal customers globally. Additionally, we will tap into the multi-billion dollar market of themed dining by offering a high-end, premium fine-dining experience wrapped in a fun and engaging Rock N Roll theme. This strategic positioning allows us to serve discerning customers who seek culinary excellence in a distinctive and memorable setting. The global fine dining market is valued at approximately \$166.86 billion in 2024 and is projected to reach \ $243.17 billion by 2030. Within this space, the culinary tourism sector—which includes themed dining—was valued at \$973.2 billion in 2023 and is expected to grow to \$2.8 trillion by 2032. By positioning Buns N Roses at the intersection of fine dining and immersive cultural experiences, we aim to capture a meaningful share of this rapidly growing market.

Industry Trends Rapid growth in upscale casual dining. Increasing customer preference for unique and immersive dining experiences. Growing demand for craft and premium alcoholic beverages. Target Audience Adults aged 21-55 with higher incomes and a taste for unique culinary experiences. Food lovers interested in innovative dishes and music culture. Tourists and locals visiting or living in major metropolitan cities. Competitive Advantage Prime locations in iconic global cities. Visually distinct and memorable mobile restaurants. Extensive selection of profitable premium alcoholic beverages. Engaging merchandise (Swag) to enhance brand loyalty and customer connection.

RockStar Creations Creative gourmet burgers and sandwiches made from high-quality ingredients. Carefully selected sides designed to enhance the main dishes. Premium Alcohol Sales Wide variety of specialty cocktails, craft beers, premium spirits, and fine wines. Alcoholic beverages anticipated to contribute 30% of food sales with an 80% profit margin. Swag Merchandise Branded clothing, accessories, and collectibles. Gourmet packaged foods sold through high-end retail stores.

Year 1 Launch initial flagship restaurants in West Los Angeles, Miami Beach (Kosher-certified), New York City, and Las Vegas. Each location to include one themed mobile unit to serve high-traffic areas and events. Allocate $3 million per restaurant and $700,000 per mobile unit. Finalize foundational branding, operational systems, and executive hires. Year 2 Open four new restaurants in Chicago, Dallas, Atlanta, and San Francisco, each accompanied by a mobile unit. Introduce regional management hubs and expand training infrastructure. Scale alcohol program with location-specific cocktail offerings. Intensify media campaigns with music and culinary influencers. Year 3 Launch final four Phase I locations: Seattle, Cancun, Seoul, and Beijing. Begin evaluating markets for Phase II expansion and international franchising. Deploy advanced analytics systems to monitor performance and consumer behavior. Test pop-up experiences in potential new markets to build anticipation and refine concept portability.

By the end of Year 3, Buns N Roses will operate 12 flagship locations, each targeting \$5 million in annual revenue, totaling \$60 million across the portfolio. Additional revenue streams will include \$3 million from branded merchandise (Swag) and \$3 million from prepackaged gourmet food products sold through high-end retail, bringing total projected revenue to \$66 million. At an expected EBIT margin of 19%, the business will generate approximately $11.4 million in earnings before interest and taxes annually. Buns N Roses Corporate will hold a 50% ownership interest in all joint venture restaurant locations and maintain 100% ownership of all brand assets, logos, trademarks, and intellectual property. Revenue growth beyond Year 3 will come from expanding the store footprint into additional cities, scaling merchandise programs, and increasing third-party retail distribution of packaged food offerings. These scalable and diversified revenue streams position Buns N Roses for long-term profitability and brand equity growth.

P&L Years 1 thru 5 Category Year 1 % Year 1 $ Year 2 $ Year 3 $ Year 4 $ Year 5 % Year 5 $ Revenue 100.0% $7,000,000 $21,000,000 $41,000,000 $54,000,000 100.0% $60,000,000 Cost of Goods Sold (COGS incl. food & bev) 33.0% $2,310,000 $6,090,000 $10,660,000 $14,040,000 26.0% $15,600,000 Food Waste 10.0% $700,000 $1,470,000 $2,050,000 $2,700,000 5.0% $3,000,000 Labor 28.0% $1,960,000 $5,460,000 $9,840,000 $12,960,000 24.0% $14,400,000 Utilities 5.0% $350,000 $1,050,000 $2,050,000 $2,700,000 5.0% $3,000,000 Advertising & Marketing 7.0% $490,000 $1,050,000 $1,230,000 $1,620,000 3.0% $1,800,000 Rent 11.0% $770,000 $2,310,000 $4,510,000 $5,940,000 11.0% $6,600,000 Insurance 1.0% $70,000 $210,000 $410,000 $540,000 1.0% $600,000 Repairs & Maintenance 1.5% $105,000 $315,000 $615,000 $810,000 1.5% $900,000 Admin & Office Expenses 1.5% $105,000 $315,000 $615,000 $810,000 1.5% $900,000 Professional Fees (Legal/ Accounting) 1.0% $70,000 $210,000 $410,000 $540,000 1.0% $600,000 Depreciation & Amortization 1.5% $105,000 $315,000 $615,000 $810,000 1.5% $900,000 Miscellaneous 0.5% $35,000 $105,000 $205,000 $270,000 0.5% $300,000 Net Operating Income -1.0% $-70,000 $2,099,999 $7,789,999 $10,259,999 19.0% $11,399,999 Food Costs: 33% dropping to 26%, controlled through smart purchasing and efficient inventory management. Rent: 11%, secured by negotiating favorable leases in prime locations. Labor: 28%, dropping to 24% managed through efficient staffing, training, and employee retention programs. Utilities and Insurance: 6%, focused on sustainability and comprehensive risk coverage. Food Waste: Reduced from an initial 10% to 5% through better inventory control. Marketing: 7% dropping to 3%, targeted digital campaigns, influencer marketing, and event sponsorships. Swag COGS: 10%, maintained by sourcing competitive suppliers and efficient inventory control. Mobile Operations: 4%, ensuring high standards and innovative maintenance practices.

Centralized leadership team overseeing strategy, operations, finances, marketing, and HR. Local management teams trained extensively for consistency across all locations.

Our marketing strategy is designed to create viral momentum and deep cultural resonance by tapping into the emotional and aesthetic appeal of Rock N Roll, while leveraging cutting-edge digital engagement tools and partnerships. Digital marketing will fuse Rock N Roll nostalgia with modern trends through high-energy content campaigns, immersive video storytelling, and geo-targeted promotions. We will utilize TikTok, Instagram Reels, YouTube Shorts, and streaming platforms to generate excitement and FOMO (fear of missing out) around launches, events, and exclusive menu items. Special events will include private concerts, surprise performances by local and international artists, DJ-led dining nights, album launch dinners, and culinary/music mash-ups curated for cultural impact. These will be documented and amplified via digital channels to reinforce brand storytelling. Influencer partnerships will extend across music, food, fashion, and lifestyle verticals. Micro- and macro-influencers will co-create experiences, attend preview nights, and host behind-the-scenes content to build engagement and social proof. Importantly, all Buns N Roses locations are structured as 50/50 joint ventures (JVs), with BNR Corporate holding a 50% stake and a golden share in each outlet. This structure ensures strategic alignment and long-term brand integrity. We currently have three JV partners lined up to launch the first four stores. These partners bring extensive local market expertise and will actively deploy their own networks of influencers, promoters, and event talent to support the marketing strategy above. Their direct involvement ensures our launch events, local campaigns, and dayto-day storytelling are authentic, localized, and high impact. As Buns N Roses scales, this model of partner-led but brand-controlled marketing execution will remain a cornerstone of our growth and brand equity strategy.

Reality TV series covering the global expansion and behind-the-scenes operations. Culinary incubators to support new culinary talent and innovation. Expansion into premium packaged products for exclusive grocery retail partnerships. Diverse merchandise strategies creating additional revenue streams.

Identified Risks Mid High initial investment costs. Regulatory hurdles in international markets. Competitive pressures in key locations.